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Citysearch

In Short – Created as Giorgio Armani's cheaper line for the urban sophisticate, Emporio Armani proves that "cheaper" is definitely a relative term. Basics, chic club clothes, shoes, fragrances and accessories have a slightly funkier flair than Mr. Armani's uptown power suits. Emporio was founded in the '80s, and all the pinstripes, distressed fabrics and frills suggest that it never quite left the era behind. The leisure wear is covered in Armani logos, and hipsters with fat wallets will be seduced by the utility chic of the Armani Jeans line and the elegant, backless party dresses.