Bait and switch pricing.
The jewelry prices in the display windows are deceiving. The prices are based on the smaller size ring, bracelet, etc. Expect to pay more than the display price when buying an average size jewelry item.
A tradition of well-crafted jewelry born in the Texas Hill Country.. The Scene James Avery prides itself on having a personal touch with customers and offering only the finest crafted jewelry possible. Customers can enjoy one-on-one conversations with the sales associates about the products. James Avery began offering jewelry in 1954 in Kerrville and has now expanded across Texas and to a few other states.
The Goods A variety of extremely well-made wedding bands are offered for the bride and groom. Select from silver or gold--solid 14K, not plated--or a combination of both. The traditional gold or silver wedding band is nice, but Avery also has a gold band with five diamonds and a combination gold-and-silver band that really stand out. Wedding bands are only a small portion of the high-quality jewelry available.